Tactics: The How
Attaining the campaign goals by securing objectives set
down from the Strategy.
Tactics depends on the campaign and budgets but its
always using the best weapons for the greatest advantage.
Through these Tactics, the campaign communicates a
compelling message through paid media: direct mail,
newspaper, Internet, social media and video, constantly
reinforcing your message. It moves your base and favorable
persuadable voters to the polls delivering victory on election
day.
Gallowglass Group (201) 460-1864 info @ gallowglassgroup.com
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