Strategy: The Who, What and Why:
Where science meets the art of understanding and
interpreting the political battlefield before action.
Building a solid foundation and achieving smarter
and more precise objectives, better logistics, and
more importantly - it saves the campaign money.
Strategy starts with sophisticated Polling, Research
and Election Targeting, ensuring wiser and more
prudent campaign decisions.
No matter how good the direct mail looks, if it’s not
the appropriate message, targeted to the right voters,
then it’s not relevant and resonating, wasting
valuable campaign resources.
Gallowglass Group (201) 460-1864 info @ gallowglassgroup.com
Comprehensive Political Consulting
IT’S THE MESSAGE, NOT THE MEDIUM
Gallowglass Group’s innovative CRAFT strategy
(Comprehensive Research, Analysis, Forecasting, and Targeting)